Ford Switzerland Sales 2025: Model Highlights, Drivetrain, Fuel Types, Colors & Regional Distribution

The Ford brand continues to be a strong contender in Switzerland’s automotive market in 2025, offering an extensive lineup that appeals to a broad spectrum of drivers. Based on the latest sales data, this analysis highlights the model distribution, vehicle classifications by drivetrain (Antrieb), fuel type (Treibstoff), color, and canton of first registration (Erstinverkehrsetzung_Kanton).

Ford Model Distribution

Leading the pack in Swiss Ford sales is the popular FORD Puma with 1,258 units sold. Close behind is the highly sought-after FORD Kuga with 1,012 sales, and the well-known FORD Focus securing 774 sales. The commercial and multi-purpose segment enjoys strong interest, represented by the FORD Tourneo Custom at 580 sales and FORD Explorer at 514 units sold. Other significant models include the FORD TOURNEO CONNECT (402), FORD Transit Custom (385), and FORD Tourneo Courier (292). The Mustang family, including the classic FORD Mustang (93) and the electric FORD Mustang Mach-E (68 and 37 variants), also contribute to Ford’s diverse portfolio.

Ranked list of Ford sales by model:

1. FORD Puma – 1,258
2. FORD Kuga – 1,012
3. FORD Focus – 774
4. FORD Tourneo Custom – 580
5. FORD Explorer – 514
6. FORD TOURNEO CONNECT – 402
7. FORD Transit Custom – 385
8. FORD Tourneo Courier – 292
9. FORD Capri – 181
10. FORD Mustang – 93
11. FORD Mustang Mach-E – 68 + 37 variants

…and others with lower sales figures.

Vehicle Classification by Drivetrain (Antrieb)

Swiss Ford buyers show a clear preference for front-wheel drive (Vorderrad), which accounts for 2,724 vehicle sales. All-wheel drive (Allrad) also holds strong with 898 sales, reflecting demand for better traction and versatility particularly in Switzerland’s varied terrain. Rear-wheel drive (Hinterrad) lags with only 11 sales, indicating it is less favored among the current Ford lineup.

Fuel Type (Treibstoff) Trends

Eco-consciousness and efficiency are visible trends in Ford’s Swiss sales. Gasoline (Benzin) remains the leading fuel type with 2,390 sales, supported by a large number of hybrids (995 sales) which blend fuel efficiency with reduced emissions. Electric vehicles (Elektrisch) have a substantial footprint with 1,190 units sold, signaling growing acceptance of zero-emission cars. Diesels account for 1,013 sales, while a smaller group uses hybrid combinations of both gasoline and diesel (56).

Color Preferences Among Ford Buyers

Color selection also provides insights into consumer tastes. Gray (Grau) leads the palette with 1,759 sales, followed closely by White (Weiß) at 1,618, showing a preference for neutral, timeless colors. Black (Schwarz) remains a popular choice with 1,167 sales. Blue (Blau) also attracts attention with 688 sales, and Red (Rot) maintains a classic sporty appeal with 282 units sold. Other less common but still available colors include Yellow (Gelb), Green (Grün), Brown (Braun), Orange, Beige, and multicolored options.

Regional Market Insights: Registration by Canton

Ford registrations across Swiss cantons demonstrate strong market penetration. Zurich (ZH) tops the chart with 775 registrations, followed by Bern (BE) at 620 and Vaud (VD) at 587. Aargau (AG) logs 564, while Fribourg (FR), St. Gallen (SG), and Thurgau (TG) also showcase healthy sales figures, ranging from 410 to 342. Other cantons such as Solothurn (SO), Lucerne (LU), Valais (VS), Basel-Landschaft (BL), Ticino (TI), and Geneva (GE) contribute to widespread Ford presence all across the country. This geographic diversity highlights Ford’s appeal from urban centers to suburban and rural areas.

Summary

Ford’s 2025 sales profile in Switzerland underlines the brand’s versatile and comprehensive model range that caters to various preferences, including family, business, and eco-friendly drivers. The dominance of front-wheel drive and gasoline powertrains is balanced by strong interest in hybrids and electric vehicles as Swiss consumers and regulations push towards greener mobility. Color and regional data confirm that Ford’s diverse offerings have broad appeal across Switzerland.