MG Switzerland Sales 2025: Overview of Models, Drivetrains, Fuel Types, Colors, and Regional Distribution

In 2025, MG continues to carve out a notable presence in the Swiss automotive market with its range of electrically focused vehicles. MG’s sales data highlights the growing popularity of electric drivetrains, diverse color preferences, and the cantonal spread of MG vehicles across Switzerland. Let’s take a closer look at the model distribution, drivetrain breakdown, fuel types, color trends, and regional registrations shaping MG’s success in Switzerland this year.

Model Distribution of MG Vehicles

MG offers a concise lineup of models to Swiss buyers in 2025. The leading model by far is the MG ZS EV, which stands out with 137 units sold. This model’s blend of affordability, electric performance, and versatility has clearly resonated with the Swiss market. Following behind but with smaller numbers are the MG MG5 EV and MG MG4 EV, both attracting niche but steady interest with 4 and 1 units sold, respectively.

This data reflects MG’s strong focus on electric vehicles, notably with the ZS EV dominating its Swiss sales footprint.

Drivetrain (Antrieb) Classification

The drivetrain distribution for MG vehicles in Switzerland emphasizes the brand’s electric vehicle strategy. All 142 units sold across all models feature Allrad (all-wheel drive). There are no rear-wheel or front-wheel-drive MG vehicles recorded in this period, underscoring the prioritization of fully electric, all-wheel-powered options that provide traction and performance suitable for Switzerland’s diverse driving conditions.

Fuel Type (Treibstoff)

Unsurprisingly, all MG vehicles sold in Switzerland in 2025 are purely electric, with a full 142 units powered exclusively by electricity. This aligns with MG’s brand identity and strategy centered on clean, zero-emission vehicles that meet increasing demand for environmentally friendly mobility in Switzerland.

Color Preferences among Swiss MG Buyers

MG customers in Switzerland exhibit a definitive leaning toward classic and bold colors. Here is the breakdown of colors chosen:

• Schwarz (Black): Is the most popular choice with 70 units sold, reflecting timeless style and broad appeal.
• Weiß (White): Follows closely with 33 units, celebrating modern minimalism and clean design cues.
• Blau (Blue) and Grau (Gray): Represent solid mid-range popularity with 17 and 14 units, respectively.
• Rot (Red): Attracts 7 buyers, perfect for those favoring standout sporty hues.
• Other colors: Beige and Grün (green) are rarer, with only 1 unit each, underscoring their unique but limited market share.

Regional Sales by Canton (Erstinverkehrsetzung_Kanton)

MG’s cantonal sales data highlights which regions in Switzerland are adopting MG electric vehicles most enthusiastically:

• Zurich (ZH): Leads with 54 registrations, marking it the top canton for MG’s market presence.
• Vaud (VD): Follows with 14 units, supporting strong demand in the francophone part of Switzerland.
• Bern (BE): Records 12 units of MG registrations.
• Other cantons: Aargau (AG), Basel-Stadt (BS), Lucerne (LU), and St. Gallen (SG) also contribute to the total sales with figures ranging between 3 to 7 units, showing a broad but varied interest in MG vehicles.

Summary of MG’s Performance in Switzerland 2025

• MG ZS EV: Leads with 137 units, dominating MG’s electric car sales in the country.
• Drivetrain: All sold MG vehicles are equipped with all-wheel drive, ensuring enhanced driving stability.
• Fuel: Electricity is the exclusive fuel type, in line with MG’s commitment to zero emissions.
• Colors: Black and White dominate color choices, combined appeal to both classic and modern aesthetics.
• Top Regions: Zurich, Vaud, and Bern are primary regions displaying the strongest MG adoption.