Mitsubishi Switzerland Sales 2025: Model Highlights, Drivetrains, Fuel Types, Colors, and Regional Distribution

In 2025, Mitsubishi continues to hold a solid position in the Swiss automotive market with a diverse lineup that appeals to various customer preferences. The brand’s strong emphasis on hybrid and plug-in hybrid vehicles, combined with its traditional gasoline models, resonates well with Swiss drivers. Let’s explore Mitsubishi’s sales distribution by model, drivetrain, fuel type, popular colors, and cantonal registrations.

Model Distribution of Mitsubishi Vehicles

The leading model in Mitsubishi’s Swiss sales is clearly the Outlander PHEV, with 371 units sold. This plug-in hybrid SUV remains a favorite for Swiss consumers seeking practicality, efficiency, and low emissions. Following the Outlander PHEV, the Mitsubishi COLT 1.6 HEV sold 305 units, showcasing strong demand for hybrids in the smaller vehicle segment.

Other notable models include:

• Mitsubishi Space Star 1.2: 279 units (split between two entries: 209 and 70 units).
• Mitsubishi ASX variants: A considerable presence with models like the ASX 1.6 HEV (149 units), ASX 1.8 HEV (119 units), plus other ASX petrol versions totaling several dozen units.
• Mitsubishi Eclipse Cross: 73 units.
• Mitsubishi Grandis 1.8 HEV: 77 units.
• Mitsubishi Eclipse Cross PHEV models: Mixed sales of 57 and 14 units respectively.
• Various smaller numbered sales for COLT and ASX petrol versions, including 1.0 and 1.3 liter engines.

This blend emphasizes Mitsubishi’s ongoing commitment to electrification while maintaining a range of gasoline-powered options.

Drivetrain Preferences (Antrieb)

Swiss Mitsubishi buyers predominantly opted for front-wheel drive with 1,036 units sold, while 624 vehicles were all-wheel drive. No rear-wheel drive vehicles were recorded in the sales data.

This highlights a balance where compact and city-friendly models favor front-wheel drive, whereas SUVs and more robust vehicles like the Outlander utilize all-wheel drive for enhanced performance on varied terrains.

Fuel Type Breakdown (Treibstoff)

Fuel type sales reveal a clear focus on gasoline and hybrid vehicles:

• Gasoline (Benzin): 1,342 units
• Hybrid: 557 units
• Gasoline/Electric Plug-in Hybrid (Benzin/Elektrisch): 370 units
• Diesel: 98 units
• Electric (Elektro): 21 units

The strong hybrid and plug-in hybrid sales validate Mitsubishi’s strategic focus on greener technologies, while gasoline models remain prominent. Diesel vehicles have a relatively small market share, and full electric vehicles make up a minor yet growing presence.

Color Preferences Among Mitsubishi Buyers

Swiss Mitsubishi customers favor a range of colors with gray and black leading closely:

• Schwarz (Black): 329 units
• Grau (Gray): 307 units
• Blau (Blue): 248 units
• Weiß (White): 164 units
• Silber (Silver): 158 units
• Rot (Red): 79 units
• Other colors: Gelb (Yellow), Grün (Green), and Beige (Beige) with fewer than 10 units each.

Gray, black, and blue predominance reflects traditional and appealing color preferences, balanced by white and silver for those preferring clean, modern aesthetics.

Regional Sales by Erstinverkehrsetzung_Kanton

The cantonal distribution of Mitsubishi vehicle registrations reveals key markets:

1. Vaud (VD) – 212 units
2. Aargau (AG) – 181 units
3. Appenzell Innerrhoden (AI) – 162 units
4. Zurich (ZH) – 161 units
5. Bern (BE) – 106 units
6. Valais (VS) – 92 units
7. Fribourg (FR) – 86 units
8. St. Gallen (SG) – 83 units
9. Ticino (TI) – 73 units
10. Thurgau (TG) – 71 units

Other cantons such as Solothurn, Lucerne, Basel-Landschaft, and Schwyz follow with registrations ranging from 46 to 51 units, demonstrating Mitsubishi’s reach across urban and rural areas. The strong presence in Vaud and Aargau signals vibrant markets for Mitsubishi’s hybrid and SUV models.

Summary

• Top Model: Mitsubishi Outlander PHEV leads sales with 371 units, underlining the popularity of plug-in hybrids.
• Drivetrain: Front-wheel drive dominates drivetrain preferences, with a sizable all-wheel-drive share supporting SUVs.
• Fuel: Gasoline remains the primary fuel type, but hybrids and plug-in hybrids total over 900 units combined.
• Colors: Black, gray, and blue are the top colors chosen by Mitsubishi drivers in Switzerland.
• Top Regions: Vaud, Aargau, and Appenzell Innerrhoden are the leading cantons for Mitsubishi registrations.