Rolls-Royce Switzerland Sales 2025 : Model Overview, Drive trains, Fuel Preferences, Colors, and Regional Data

The Rolls-Royce brand continues to maintain a notable presence in the Swiss automotive market in 2025, with exact registration data that reveals detailed insights into model preferences, drivetrain configurations, fuel types, vehicle colors, and cantonal registrations. This analysis is based strictly on precise figures from the cargpt.ch dataset, reflecting a total of 38 Rolls-Royce vehicles registered in Switzerland during the year.

Rolls-Royce Model Distribution in Switzerland (2025)

The model distribution shows that the Rolls-Royce Cullinan holds the highest number of registrations with 16 units. Trailing behind is the Spectre with 12 units, followed by the Ghost with 9 units. The Phantom model has a single registration. The Cullinan’s position as the most registered model indicates its leading presence in Switzerland for 2025.

• Rolls-Royce Cullinan — 16 units
• Rolls-Royce Spectre — 12 units
• Rolls-Royce Ghost — 9 units
• Rolls-Royce Phantom — 1 unit

Drivetrain Distribution (Antrieb)

Examining drivetrain types, the data indicates a strong preference for all-wheel-drive vehicles, accounting for 37 units. Rear-wheel-drive vehicles are markedly less common, with only 1 unit registered.

• Allrad (All-Wheel Drive) — 37 units
• Hinterrad (Rear-Wheel Drive) — 1 unit

Fuel Type Distribution (Treibstoff)

In terms of fuel types, gasoline-powered Rolls-Royce vehicles dominate registrations with 26 units, while electric vehicles constitute the remaining 12 units. This distribution reflects a substantial inclusion of electric propulsion among Rolls-Royce cars registered in Switzerland.

• Benzin (Gasoline) — 26 units
• Elektrisch (Electric) — 12 units

Color Distribution

Rolls-Royce registration colors display a variety of preferences, with Schwarz (Black) being the most favored at 14 units. Grau (Gray) comes next with 8 units.

• Schwarz (Black) — 14 units
• Grau (Gray) — 8 units
• Braun (Brown) — 4 units
• Blau (Blue) — 4 units
• Weiss (White) — 3 units
• Rot (Red) — 2 units
• Grün (Green) — 2 units
• Violett (Violet) — 1 unit

First Registration by Canton

The cantonal breakdown points to VD (Vaud) and ZH (Zürich) as the leading locations for Rolls-Royce vehicle registrations, each with 8 units. SZ (Schwyz) follows with 6 units.

1. VD (Vaud) — 8 units
2. ZH (Zürich) — 8 units
3. SZ (Schwyz) — 6 units
4. GE (Genève) — 4 units
5. BE (Bern) — 3 units
6. ZG (Zug) — 3 units
7. BS (Basel-Stadt) — 2 units
8. OW (Obwalden) — 1 unit
9. TG (Thurgau) — 1 unit
10. TI (Ticino) — 1 unit
11. VS (Valais) — 1 unit

Summary

In total, 38 Rolls-Royce vehicles were registered in Switzerland in 2025. The Cullinan emerges as the best-selling model, while Schwarz (Black) is the most popular color choice among buyers. All-wheel drive dominates as the preferred drivetrain configuration. Benzin (Gasoline) remains the leading fuel type, though electric models constitute nearly one-third of the registrations, indicating a noteworthy presence of electrification within the brand’s Swiss portfolio. Canton Vaud and canton Zürich are the highest contributors to Rolls-Royce registrations in Switzerland in 2025.