Maserati Switzerland Sales 2025: A Comprehensive Look at Models, Drivetrains, Colors, and Regional Trends

In 2025, Maserati continues to uphold its legacy of luxury, performance, and Italian craftsmanship in the Swiss automotive market. The sales data reveals insightful patterns in the distribution of Maserati models, drivetrain preferences, fuel types, favored colors, and canton-wise registrations. This detailed analysis showcases Maserati’s strong presence and the preferences of Swiss car buyers in the luxury segment.

Model Distribution of Maserati Vehicles in Switzerland

The Maserati lineup in Switzerland in 2025 is diverse, with several models gaining noteworthy sales figures. The Maserati Grecale Trofeo leads by a wide margin, with an impressive 79 units sold, marking it as the most popular Maserati model in Switzerland this year. Following this, the Grecale Modena secured 50 units, while the Grecale Folgore electric variant attracted 26 buyers, indicating growing interest in sustainable luxury options.

Key Performance Highlights:

• MC20 & Variants: 7 units for the MC20, with the Cielo (4) and Pura Cielo (1) variants adding exclusivity.
• GranCabrio: The Modena version saw 5 units sold, supplemented by the standard GranCabrio with 4 units.
• Mid-range & Classics: Includes the Grecale GT (5), Levante Trofeo (4), and rare classics like the Maserati A6 G/2000 Spider (1).

Classification Based on Drivetrain (Antrieb)

Swiss Maserati buyers generally prefer all-wheel drive for its dynamic handling and superior traction. Out of total Maserati sales, 109 units were sold with Allrad (all-wheel drive) configurations, making it the most dominant drivetrain choice. Meanwhile, Hinterrad (rear-wheel drive) models still hold a significant share with 82 units sold, reflecting the brand’s performance heritage and appeal for rear-wheel dynamics.

Fuel Type Preferences (Treibstoff)

The Swiss market remains predominantly fueled by gasoline-powered Maseratis, with 186 units falling under Benzin (gasoline). Hybrid models are a niche but growing segment, with 4 units sold, while plug-in hybrids remain rare with only 1 unit sold. This highlights a gradual but cautious adoption of hybrid technologies among Swiss luxury car buyers.

Colors Preferred by Maserati Buyers

Color preferences among Maserati customers in Switzerland are quite diverse but follow clear trends:

• Schwarz (Black): The most popular color with 36 units sold, offering a sleek and timeless choice.
• Weiß (White): Follows close behind with 35 units, favored for its clean and modern aesthetic.
• Grau (Gray) and Blau (Blue): Have substantial appeal with 27 and 24 units sold respectively.
• Rot (Red): A classic sporty color, attracted 17 buyers.
• Unique shades: Beige (11), Grün (7), Gelb (5), Violett (4), and Braun (3) underline the brand’s versatility.

Regional Sales by Erstinverkehrsetzung_Kanton

Zurich (ZH) leads the Maserati registrations in Switzerland with 53 units, confirming its role as a luxury and performance hot spot. Following Zurich, the cantons of Appenzell Innerrhoden (AI) and St. Gallen (SG) both report 20 units each. Basel-Landschaft (BL), Schwyz (SZ), Geneva (GE), and Lucerne (LU) also show solid figures ranging from 14 to 17 units.

Summary of Maserati Sales Highlights 2025

• Top Models: Grecale Trofeo (79), Grecale Modena (50), Grecale Folgore (26).
• Drivetrain: All-wheel drive (109) surpasses rear-wheel drive (82).
• Fuel: Primarily gasoline (186), with minor hybrid adoption.
• Colors: Black (36), White (35), and Gray (27) top the chart.
• Top Cantons: Zurich (53), Appenzell Innerrhoden (20), St. Gallen (20).

This comprehensive view of Maserati sales in Switzerland for 2025 reveals a blend of tradition and innovation, with high demand for powerful, stylish, and increasingly electrified luxury vehicles.