VOLVO Switzerland Sales 2025: Trends in Models, Drivetrains, Fuel Types, Colors, and Regional Registrations

Introduction
Volvo continues to hold a significant place in the Swiss automotive market in 2025, with a diverse range of models and advanced drivetrain technologies. This report provides a comprehensive overview of Volvo’s sales performance across models, types of drivetrains (Antrieb), fuel preferences (Treibstoff), popular vehicle colors, and canton-wise registrations based strictly on provided sales data for Switzerland in 2025.

Volvo Model Distribution in Switzerland (2025)

The Volvo XC60 leads the Swiss market with 2,490 units sold, followed by the EX30 and XC40 models with strong numbers showcasing Volvo’s competitive variety.

Top Volvo Models by Registration Volume:

• VOLVO XC60 — 2,490 units
• VOLVO EX30 — 1,777 units
• VOLVO XC40 — 1,112 units
• VOLVO XC90 — 976 units
• VOLVO EX40 — 730 units
• VOLVO EX90 — 466 units
• VOLVO EX30 Cross Country — 348 units
• VOLVO V60 — 192 units
• VOLVO EC40 — 105 units
• VOLVO XC60 T6 eAWD — 58 units

(Other variants including V60, S60, and various engine configurations account for the remaining volume.)

Drivetrain Distribution (Antrieb)

The distribution shows a slight preference for front-wheel drive vehicles in Volvo sales, but all-wheel drive remains highly popular, reflecting the need for versatility in Swiss driving conditions.

• Vorderrad (Front-Wheel Drive): 4,318 units
• Allrad (All-Wheel Drive): 4,177 units
• Hinterrad (Rear-Wheel Drive): 195 units

Fuel Type Distribution (Treibstoff)

Petrol remains the dominant fuel type, with impressive sales also in hybrid and electric categories, reflecting Volvo’s multi-fuel approach.

• Benzin (Petrol): 5,232 units
• Hybrid: 4,129 units
• Elektro (Electric): 2,849 units
• Diesel: 765 units

Color Distribution

Black is the most popular color choice by a clear margin, favored in nearly one quarter of all Volvo sales, followed by white and gray.

• Schwarz (Black): 2,412 units
• Weiß (White): 2,156 units
• Grau (Gray): 1,055 units
• Blau (Blue): 984 units
• Rot (Red): 639 units
• Silber (Silver): 356 units
• Grün (Green): 130 units
• Gelb (Yellow): 66 units
• Other colors: Bronze (51), Beige (28), Braun (17), Gold (14).

First Registration by Canton

Zürich Canton leads in Volvo vehicle registrations, followed by Appenzell Innerrhoden and Bern, indicating strong regional interest.

1. Zürich (ZH) — 1,491 units
2. Appenzell Innerrhoden (AI) — 928 units
3. Bern (BE) — 899 units
4. Vaud (VD) — 850 units
5. Aargau (AG) — 500 units
6. Geneva (GE) — 453 units
7. St. Gallen (SG) — 416 units
8. Luzern (LU) — 356 units
9. Valais (VS) — 317 units
10. Fribourg (FR) — 281 units

Summary

In 2025, Volvo’s XC60 topped sales in Switzerland with 2,490 units sold, confirming its status as the flagship model admired by Swiss buyers. The most common drivetrain type was front-wheel drive closely tailed by all-wheel drive. Petrol remains the dominant fuel type, complemented by a strong hybrid and electric presence. Black was the most preferred color. The majority of Volvo registrations clustered in Zürich, Appenzell Innerrhoden, and Bern cantons.