Aston Martin maintains its exclusive appeal in Switzerland in 2025, delivering ultra-luxury grand tourers, supercars, and high-performance SUVs to discerning buyers. With iconic British craftsmanship, powerful V8 engines, and timeless design, the brand continues to attract enthusiasts in a competitive luxury segment. This analysis of 2025 first-registration data (Neuzulassungen) highlights key models, regional preferences, and trends in the Swiss market for Aston Martin.
Total Aston Martin Sales in Switzerland 2025
Aston Martin recorded 121 new registrations in Switzerland throughout 2025. This positions Aston Martin as a rare sight on Swiss roads, with sales concentrated among high-net-worth individuals in key urban and affluent areas.
Aston Martin Sales by Model
The Vantage and DBX707 lead as the most popular choices, combining accessible supercar thrills with practical SUV versatility. Here’s the 2025 breakdown by model:
- ASTON MARTIN Vantage: 35 units
- ASTON MARTIN DBX707: 29 units
- ASTON MARTIN DB12: 22 units
- ASTON MARTIN DB12 Volante: 20 units
- ASTON MARTIN Vanquish: 13 units
- ASTON MARTIN DBX: 4 units
- ASTON MARTIN Vantage Roadster: 3 units
- Aston Martin DBX707 (variant): 3 units
- ASTON MARTIN Vanquish Volante: 2 units
- ASTON MARTIN Valour: 2 units
- Various limited/rare variants (DB11 Volante, DBS770 Volante, DBX S, etc.): 1 unit each (totaling 8 single units)
The Vantage family and DBX SUV variants dominate, reflecting demand for both pure sports cars and luxurious high-performance SUVs in Switzerland.
Aston Martin Sales by Canton (Erstinverkehrsetzung_Kanton)
Registrations are heavily concentrated in wealthier, urban cantons, with Zurich leading by a wide margin:
- ZH (Zürich): 19 units
- BE (Bern): 8 units
- VD (Vaud): 7 units
- AG (Aargau): 5 units
- BL (Basel-Landschaft): 5 units
- SG (St. Gallen): 5 units
- TI (Ticino): 4 units
- FR (Fribourg): 3 units
- GE (Genève): 3 units
- Other cantons (BS, GL, LU, SO): 1 unit each
Zurich remains the epicenter for luxury car registrations, followed by French- and German-speaking regions with strong purchasing power.
Key Insights for Aston Martin in Switzerland 2025
In a year marked by selective luxury demand, Aston Martin upheld its status as a premium niche player in Switzerland. The strong performance of the Vantage and DBX707 underscores buyer preference for blend of performance, exclusivity, and usability. While overall volumes remain low compared to mainstream brands, Aston Martin’s appeal endures among collectors and enthusiasts valuing heritage and driving emotion. As new models like updated Vanquish and future electrified variants arrive, the brand is poised to maintain its prestige in the Swiss luxury market.
For more detailed Swiss car market data, brand comparisons, historical trends, or custom insights on luxury segments, contact us at [email protected] or visit cargpt.ch/contact.