Switzerland Top Seller Car Brands in 2025

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Switzerland Top Seller Brands by Kantons in 2025

The automotive market in Switzerland in 2025 displays a distinct distribution of top car brands across its cantons. Each canton reveals a unique preference for certain brands, backed by precise numerical data from official sources. This data-driven analysis strictly adheres to the exact figures provided, enabling a clear and unambiguous understanding of the best-selling car brands in various regions without any assumptions or approximations.

Best Sellers Car Brands by Kantons (2025)

AG (Aargau)

  1. SKODA: 1,766 units
  2. VW: 1,757 units
  3. BMW: 1,557 units

AI (Appenzell Innerrhoden)

  1. VW: 2,060 units
  2. MERCEDES-BENZ: 1,306 units
  3. BMW: 1,287 units

AR (Appenzell Ausserrhoden)

  1. SKODA: 120 units
  2. VW: 94 units
  3. AUDI: 92 units

BE (Bern)

  1. SKODA: 2,507 units
  2. VW: 2,483 units
  3. BMW: 1,390 units

BL (Basel-Landschaft)

  1. SKODA: 812 units
  2. VW: 748 units
  3. MERCEDES-BENZ: 583 units

BS (Basel-Stadt)

  1. VW: 346 units
  2. MERCEDES-BENZ: 259 units
  3. AUDI: 236 units

FR (Fribourg)

  1. VW: 1,070 units
  2. SKODA: 1,024 units
  3. BMW: 810 units

GE (Geneva)

  1. VW: 1,191 units
  2. MERCEDES-BENZ: 1,172 units
  3. AUDI: 1,146 units

GL (Glarus)

  1. SKODA: 133 units
  2. VW: 114 units
  3. AUDI: 62 units

GR (Graubünden)

  1. SKODA: 649 units
  2. MERCEDES-BENZ: 527 units
  3. BMW: 503 units

JU (Jura)

  1. VW: 248 units
  2. DACIA: 179 units
  3. SKODA: 169 units

LU (Lucerne)

  1. SKODA: 1,410 units
  2. VW: 1,049 units
  3. BMW: 874 units

NE (Neuchâtel)

  1. VW: 427 units
  2. AUDI: 384 units
  3. SKODA: 381 units

NW (Nidwalden)

  1. VW: 143 units
  2. SKODA: 139 units
  3. AUDI: 123 units

OW (Obwalden)

  1. SKODA: 108 units
  2. VW: 83 units
  3. TOYOTA: 66 units

SG (St. Gallen)

  1. VW: 1,415 units
  2. SKODA: 1,261 units
  3. BMW: 908 units

SH (Schaffhausen)

  1. VW: 211 units
  2. SKODA: 206 units
  3. BMW: 205 units

SO (Solothurn)

  1. SKODA: 746 units
  2. VW: 714 units
  3. BMW: 504 units

SZ (Schwyz)

  1. MERCEDES-BENZ: 518 units
  2. VW: 499 units
  3. BMW: 464 units

TG (Thurgau)

  1. VW: 764 units
  2. BMW: 736 units
  3. SKODA: 651 units

TI (Ticino)

  1. VW: 2,075 units
  2. MERCEDES-BENZ: 1,338 units
  3. AUDI: 1,206 units

UR (Uri)

  1. SKODA: 147 units
  2. BMW: 104 units
  3. VW: 99 units

VD (Vaud)

  1. VW: 2,231 units
  2. AUDI: 2,041 units
  3. BMW: 1,884 units

VS (Valais)

  1. VW: 1,065 units
  2. SKODA: 806 units
  3. AUDI: 669 units

ZG (Zug)

  1. BMW: 720 units
  2. MERCEDES-BENZ: 602 units
  3. VW: 506 units

ZH (Zurich)

  1. BMW: 4,185 units
  2. MERCEDES-BENZ: 3,668 units
  3. VW: 3,590 units

 

Summary

The 2025 data highlights a dynamic competition between VW and Skoda for mass-market dominance. Skoda secures the top spot in numerous German-speaking and central cantons such as Aargau, Bern, Lucerne, and Solothurn. Meanwhile, VW maintains a stronghold in French and Italian-speaking regions (Vaud, Geneva, Ticino) as well as Appenzell Innerrhoden and St. Gallen. In the premium segment, BMW and Mercedes-Benz lead the rankings in economically powerful cantons like Zurich (ZH), Zug (ZG), and Schwyz (SZ), reflecting regional purchasing power differences.

For deeper insights and professional Swiss automotive market intelligence, contact Swiss Car Data Intelligence at [email protected] or visit cargpt.ch/contact.

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