Polestar Switzerland Sales 2025: Model Breakdown, Drive Types, Fuel Preferences, Colors, and Regional Data

As an innovative electric car brand, Polestar continues to strengthen its presence in the Swiss automotive market in 2025. Polestar’s focus on sustainable and high-performance electric vehicles appeals to Swiss buyers eager for eco-friendly yet stylish mobility solutions. This blog explores the detailed distribution of Polestar models sold in Switzerland, along with analysis by drivetrain (Antrieb), fuel type (Treibstoff), color preferences, and cantonal registration (Erstinverkehrsetzung_Kanton).

Model Distribution: Polestar Vehicles in Switzerland

Switzerland’s interest in Polestar cars is prominently led by two models available during 2025. The sales figures in descending order are:

1. Polestar 2 – 439 units
2. Polestar 3 – 70 units

The Polestar 2 dominates the Swiss electric vehicle landscape for the brand, showing strong consumer demand for this fully electric fastback. The newer Polestar 3 SUV model, while still building its market share, has made a promising entry with 70 registrations, signaling growing interest in electric SUVs.

Drivetrain (Antrieb) Analysis

All sold Polestar vehicles in Switzerland for 2025 are equipped with all-wheel drive (Allrad), supporting Swiss topography and driving conditions where enhanced traction is often required.

• All-wheel drive: 509 units

There are no front-wheel (Vorderrad) or rear-wheel (Hinterrad) drive Polestar vehicles recorded, emphasizing Polestar’s consistent choice for performance and stability through all-wheel drive.

Fuel Type (Treibstoff) Insights

Being an electric brand, Polestar vehicles are fully electric (Elektro):

• Electric: 509 units

No units powered by gasoline, diesel, or hybrid configurations are logged, underscoring Polestar’s commitment to a fully electric fleet.

Popular Vehicle Colors

Polestar buyers in Switzerland show a clear preference for sleek, understated colors with some variety:

• Schwarz (Black): 208 units
• Weiß (White): 144 units
• Grau (Gray): 96 units
• Blau (Blue): 38 units
• Grün (Green): 12 units
• Rot (Red): 11 units

Classic black and white remain the top choices, complemented by gray, which suits the modern aesthetic of Polestar vehicles. Blue and red add vibrancy for more expressive buyers, while green options hint at eco-conscious branding.

Regional Registration by Canton (Erstinverkehrsetzung_Kanton)

Looking at the cantonal distribution:

• Zurich (ZH): 190 units
• Vaud (VD): 84 units
• Geneva (GE): 45 units
• Bern (BE): 43 units
• Ticino (TI): 23 units
• Basel-Stadt (BS): 19 units
• Aargau (AG): 18 units
• St. Gallen (SG): 16 units
• Lucerne (LU): 12 units
• Fribourg (FR): 10 units

Zurich leads as the largest market for Polestar vehicles, followed by cantons within the French-speaking regions such as Vaud and Geneva, showing robust adoption of electric mobility in Switzerland’s economic centers.

Summary and Outlook

• Top Model: Polestar 2 is the leading Swiss model with 439 units, followed by the Polestar 3 SUV with 70 units sold.
• Drivetrain: All vehicles sold are equipped with all-wheel drive, fitting Swiss road conditions.
• Fuel: 100% of Polestar models sold are fully electric, reflecting the brand’s pure EV philosophy.
• Colors: Schwarz, Weiß, and Grau dominate color choices, with other vibrant options adding variety.
• Regions: Zurich, Vaud, and Geneva lead regional sales, illustrating urban demand.